Smart targeting and rotation

One link that sends each visitor to the right page

Smart targeting lets one GoTinyURL short link send visitors to different destinations based on who they are: their continent, country, city, device type, operating system, browser or language. Rotation splits traffic across several URLs for simple A/B tests. It is included on Pro, Business and Lifetime Tier 2 and above.

Capabilities

What can smart targeting do for you?

Country and continent

Local stores, local languages, local offers.

City

Send event-goers in one city to their local ticket page.

Device and OS

iPhone users to the App Store, Android users to Google Play.

Browser language

Spanish speakers land on the Spanish page automatically.

Rotation

Split traffic across URLs to test landing pages.

Browser

Route by browser when a page only works well in some of them.

What is a geo-targeted link?

A geo-targeted link is one short URL that redirects visitors to different pages depending on where they are, usually detected from their IP address. A store can send US shoppers to the dollar shop and UK shoppers to the pound shop while sharing one link in a global campaign.

How it works

How do you set up smart targeting in GoTinyURL?

Create the link, then Choose a rule type, then Add destinations, then Measure. Each step takes a few seconds in the dashboard at app.gotinyurl.com.

  1. Create the link

    Start with a normal short link and a fallback destination.

  2. Choose a rule type

    Country, continent, city, device, OS, browser, language or rotation.

  3. Add destinations

    One destination per rule value, for example US, CA and UK.

  4. Measure

    Statistics show which destination each click went to.

Plans

Which GoTinyURL plans include smart targeting?

Smart targeting (country, device, OS, browser, language, rotation) is included from the Pro plan. Lifetime tiers are listed on the lifetime deal page.

Full pricing
Smart targeting and rotation: limits and availability by plan
PlanFree
Free
Starter
$7/mo
Pro
$16/mo
Business
$39/mo
Short links255005,000Unlimited
Smart targeting (country, device, OS, browser, language, rotation)Not includedNot includedIncludedIncluded

Who uses it

Who gets the most from smart targeting?

FAQ

Smart targeting and rotation: common questions

8 questions
Q01Which plans include smart targeting?

Pro and Business subscriptions, and Lifetime Tiers 2 to 5. Free, Starter and Lifetime Tier 1 use single-destination links.

Q02What can I target on?

8 rule types: continent, country, city, device type, browser language, link rotation, operating system and browser. A link uses one rule type at a time.

Q03How accurate is country targeting?

Country detection from IP addresses is accurate for the large majority of visitors. VPN users appear in the VPN's country, so always set a sensible fallback destination.

Q04How does link rotation work?

Rotation sends each click to one of several destinations so traffic is spread between them. It is a quick way to test two landing pages with one link; compare results in your analytics tool.

Q05Can I send iPhone and Android users to different app stores?

Yes. Use the operating system rule: iOS clicks go to the App Store listing and Android clicks to Google Play, with a web page as the fallback for everyone else.

Q06What happens to visitors who match no rule?

They go to the link's main destination, so nobody hits a dead end.

Q07Does targeting slow the redirect down?

No noticeable amount. The rule is checked on the server during the same redirect, so the visitor does not see an extra page.

Q08Can I combine targeting with UTM tags and pixels?

Yes. Each destination can carry its own UTM tags, and retargeting pixels fire on the redirect as usual.

Related features

Ready to try smart targeting? It is free to start

Create a GoTinyURL account and use smart targeting today. No card needed for the free plan.

  • Free plan, no card
  • Cancel any time
  • Your data stays yours
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